Home > People > Magic Eight Ball

Magic Eight Ball

Picture of the face of a magic 8-ball taken by...

 

Maybe you did not get the memo, the emails are stuck in your automated filters, or you are ignoring the obvious signs? Maybe you have heard it, but you don’t want to believe it? I will say it again: traditional demographics are dead. The data which once acted as a crystal ball and offered insight into what consumers buy and why, is no more helpful than a Magic Eight Ball. In fact, a Magic Eight Ball will set you back far less than the cost of a single focus group.

There is good news, though. Consumers are telling anyone who cares to listen what they do and don’t want, why they want it and how much they are willing to pay for it. Is this information manageable, neat, obvious or always actionable? No. Is it useful? Yes. Revolutionary? Yes. Thought provoking? You bet. Those who are waiting for the perfect, tool, product or solution to change their marketing strategies, will be, errrr, waiting a long time…Even imperfect processes are superior to relying on antiquated methodologies. 
Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: