Home > People > It’s About The People, People, Not The Wine

It’s About The People, People, Not The Wine

By Liza Sperling

I am writing this on the ride home from Time4Wine. To those of you who
made it to Time4wine, YOU made the weekend. It was a weekend of wine,
food and, yes, debauchery — but not without the intellectual comfort
of great conversations about social media, technology and all the
gadgetry that makes us tick.

Geeks and wine…why? Don’t we spend enough hours together at
conferences, tweetups, et al? Yes, but much of that time is also spent
multitasking, focusing on work or developing new business
relationships. It’s not ‘our’ time and is compromised by professional
distractions and obligations.

Indeed we work together, but we also play together, and those who
could have asked their employers to foot the bill decided to go on
their own dime to ensure that the direction of relationships were
untangled by business objectives. No doubt, we developed valuable
ties, that process never ends, but without name tags, sponsors or
VIP’s, conversations began over flights of wine and plates of cheese.
Even geeks bond by breaking bread, and nothing much has really changed
about human nature.

During the wine blending session at Alpha Omega Winery, we learned to
choose a metaphor for wine, relate it to something you already know,
and suddenly wine is less complex. Nothing new, right? Consider
Time4wine our time on the golf course, without the rigidity of
uniforms or the old boys’ club.

Take a look at the Twitter and Facebook activity around Time4wine, and
you’ll notice there were no keynotes or super stars, and I like it that
way. Even Gordan Getty and Mayor Gavin Newsom made unplanned
appearances, but they didn’t steal the spotlight for long. It’s about
the people, people, not the wine.

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