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Business Cards: Do Titles Matter?

Attorney business card 1895

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Today was my first day at Scout Labs. When I started my first full-time job out of college at Morgan Stanley in 1998, my first day was devoted to paperwork followed by an entire month of training. Today I started with a brief, yet comprehensive overview of Scout Labs and the online brand monitoring landscape from Jennifer Zeszut, ran over to hear Margaret Francis speak on a panel at the Enterprise 2.0 Conference, and got up to speed on the systems and technology.

The most painful part of the day? Choosing a title for my business card.  Everything sounds either too narrow to encompass what I actually do or too broad to convey any meaning.  My role involves a variety of responsibilities – this is becoming more common today in a world where nearly every industry is questioning and reshaping its business models.

My solution, to leave the title field blank.

Does a business card require that I define my role? Isn't that my job? A business card provides contact information, and if I can't leave a meeting or conversation without an individual knowing what I do and/or knowing why we should stay in touch, then my business card is likely to end up in the trash anyway. 

What do you think?

Liza Sperling
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