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I Am Joining Scout Labs

Scoutlabs: sentiment analysis tool

Image by inju via Flickr

I am thrilled to announce that I am joining Scout Labs. As a natural born evangelist, this is what I consider the ultimate role: to promote a brilliant application that addresses companies’ needs to interpret online conversations, determine consumer sentiment and identify signals in the noise.

In my quest to find the this opportunity, I have focused on the caliber of people as much as what the company does.  My goal all along has been to find a company whose product is as mind blowing as the people.  If I am going to devote most of my waking hours to a company, I want to be as impressed by the people as the technology. After several dozen conferences, meetings and interviews and researching hundreds of people and companies, Scout Labs impresses me on both levels, but if it were not for a random offline encounter I may not have found this opportunity.

I met Mars Hall at my local coffee shop. I asked him what he was working on, and he explained that he is a developer for Scout Labs.  He was kind enough to give me informal demo, and I probably drooled as we discussed the technology. Mars laughed because he does not meet many strangers at coffee shops who are fascinated by online brand monitoring or understand what sentiment analysis actually means.  Our conversation was not limited to Scout Labs, however. Mars and I discussed yoga,  hiking and his love of Austin, TX.  In short,  it was an opportunity get to know a member of the Scout Labs team from both a personal and professional perspective. Mars and I exchanged contact information, and shortly thereafter, Jennifer Zeszut, Scout Labs’ CEO, emailed me to meet for coffee.

It is ironic that offline interaction lead to an opportunity to join Scout Labs, a company that monitors online conversations.  I am intrigued by online communication, and I spend a lot of time interacting online, but I continue to say over and over that it is impossible to replace real world interaction.   For those of you who spend a lot of time online developing connections and interacting, don’t forget about about the local coffee shop, taqueria or happy hour.  Don’t forget to show up.

P.S. Mars, I know I sound like a broken record, but thank you.

Liza Sperling


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Posted via email from People & Communication: Online & Offline

  1. November 1, 2009 at 6:32 pm

    So very excited for you!!! I remember seeing Scout Labs at SF New Tech a few months ago and know you will be a great fit for them. Rock the internet world. 😉

    • November 1, 2009 at 6:43 pm

      Thank you, Karen. I won’t forget who “brought me to the dance” (or in this case Whuffaoke?!)…I am not sure where I’d be without your support and friendship these past few months.

  2. November 1, 2009 at 7:07 pm

    Wow, Liza, congratulations! I am so thrilled that you have meshed with such an amazing opportunity. I love how random conversations can lead to so many wonderful twists and turns. Good luck; I’m sure you’ll be brilliant! 🙂

    This post is especially inspiring in the midst of my own job quest. Thank you so much for sharing.

  3. November 1, 2009 at 7:42 pm

    Congrats Liza!!!! This looks like a Super Super exciting thing to do. Glad you’ve found a company you love to give your time to. In fact the product sounds pretty SEXY, yeah that’s the word I’m going with because I feel attracted to the product. You’ll have a great time working there.

  4. November 1, 2009 at 9:26 pm

    Congratulations, Liza – it’s a perfect fit for you, and looking forward to what you’ll be offering! Nothing but awesomeness all around!

    • November 2, 2009 at 8:55 am

      Thanks, Yama, for your kind words. Let’s find time to do a Seesmic / Scout Labs Demo Swap. You are correct, awesomeness all around.

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