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Simplicity Is Not Simple



Simplicity. Simplicty is often oversimplified.

There is a misunderstanding that simplicity is easy; that complexity is difficult.

Simplifying communication, however, is incredibly difficult.

Why do we spend so much time struggling with simplicity, defining ways to simplify our written and spoken messages?

I hate to admit it, but simplicity is not simple. It is difficult and often demands far more energy and decision-making abilities than communicating longer, more complex messages.

Those who have nailed simplicity are pretty brilliant. Seth Godin and Garr Reynolds are two names that come to mind.

Imagine writing fortune cookie messages, a haiku a day or describing yourself in one word. Simple tasks, but far from easy, right?

Give it a try, and let me know how it goes.

Zemanta helped me add links & pictures to this email. It can do it for you too.


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